Google Digital Marketing and E-Commerce
- Offered By
- NSITE, Google/Coursera
- Structure
- Self-Paced
- Duration
- 7-9 Months
- Credential Earned
- Google/Coursera Certificate
- Tuition
- Scholarships available
Course Overview
Suggested for low-vision students due to some accessibility concerns.
NOTE: One scholarship per person via NSITE for one year. After the year expires, participants will be required to pay Coursera $49.99 per month to complete the course.
This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than eight months. No degree or experience is required.
What you'll learn
- Learn the fundamentals of digital marketing and E-Commerce to gain the skills needed to land an entry-level job
- Attract and engage customers through digital marketing channels like search and email
- Measure marketing performance through analytics and present insights
- Build E-Commerce stores, analyze online performance, and grow customer loyalty
Coursework: Eight-course series
Course 1 - Foundations of Digital Marketing and E-Commerce
Month 1 • 18 hours to complete
Course 2 - Attract and Engage Customers with Digital Marketing
Month 2 • 21 hours to complete
Course 3 - From Likes to Leads: Interact with Customers Online
Month 3 • 27 hours to complete
Course 4 - Think Outside the Inbox: Email Marketing
Month 4 • 25 hours to complete
Course 5 - Assess for Success: Marketing Analytics and Measurement
Month 5 • 26 hours to complete
Course 6 - Make the Sale: Build, Launch, and Manage E-Commerce Stores
Month 6 • 23 hours to complete
Course 7 - Satisfaction Guaranteed: Develop Customer Loyalty Online- 21 hours
Month 7 • 21 hours to complete
Course 8 – Accelerate your Job Search with AI
8 hours to complete
Certificate Earned
Google/Coursera Certificate